#SuperSmashSquad is an Olympic and Paralympic campaign like never before.

Join us on a journey as we follow the superheroes of badminton on their epic #RoadToParis. Each month, a new challenge will unveil their sporting superpowers, compelling backstories and true identities. Get ready to be a part of the action as #SuperSmashSquad takes over #Paris2024.

#SuperSmashSquad is about showcasing the extraordinary talent, dedication and charisma of world-class badminton athletes. It’s a celebration of the sport, the athletes, and their incredible journey towards the pinnacle of athletic excellence at Paris 2024.

The campaign, fronted by the likes of reigning Olympic champion Viktor Axelsen, world champion An Se Young, and three-time world champions Zheng Si Wei and Huang Ya Qiong, plus a host Paralympic stars including Lucas Mazur, Sarina Satomi, and Cheah Liek Hou, presents an exceptional opportunity for fans to:

• Follow Your Heroes:
  • Connect with your favourite #SuperSmashSquad heroes on their social media profiles.
  • Stay updated on their training regimes, behind-the-scenes moments, the qualifying period and their thoughts as they gear up for Paris 2024.
• Exclusive Content:
  • Get ready for exclusive vlogs and interviews that give you a glimpse into the lives of the athletes.
  • Discover their motivation, the challenges they’ve overcome, and what makes them true champions.
• Collect Player Cards:
  • Dive into the world of #SuperSmashSquad by collecting your favourite player cards via BWF competitions.
  • Each card set features special superpower cards, making it a must-have for every fan.
• Participate in Challenges:
  • Test your skills, knowledge, and badminton expertise for a chance to win exciting prizes.

How Can You Get Involved?

Follow: Start by following #SuperSmashSquad featuring your favourite athletes on their social media accounts to stay connected with their progress and updates.

Stay Tuned: Keep an eye on BWF’s official channels for exclusive monthly challenges and player card unveilings that will take you behind the scenes and introduce you to the heroes of badminton.

Collect: Begin collecting player cards to deepen your understanding of the athletes, their achievements, and their unique skills.

Participate: Don’t miss out on the thrilling #SuperSmashSquad challenges, where you can test your fitness, badminton knowledge and skills, and win fantastic prizes.

Join us on this electrifying journey as we celebrate the world of badminton and the athletes who make it all possible.

The #SuperSmashSquad is here, and the adventure is about to begin.

Paris 2024, here we come!